Most potential customers like to do online research about a company before they use them, so it is important to make sure you have a go-to page for them to visit, filled with all the information you believe they need to see. Nowadays potential customers have higher standards than they used to, so they like to see a website that is useful, modern, and a website that is easy to navigate, whether they are using a desktop computer, laptop, or a mobile phone.
A website is still more affordable than traditional advertising. Having a website is a cost-effective way of getting your business out there. It may take time for your website to naturally reach the first page of Google, but there are plenty of free ways to share your website e.g., through social media/word of mouth.
If you’ve held off on having a website or investing in a more up to date website because you mainly use social media platforms like Facebook or Instagram, then solely relying on these could be holding your business back. Not everyone uses social media, and online trends change all the time, so your potential customers might be using Facebook today, but may decide to stop using it tomorrow. A website is your business’s ‘own slice of the internet’, and no matter who the potential customer is, no matter what device they are using, they will have access to your website, where they can quickly and easily see what you are all about.