The world wide web is a virtual, living and breathing entity. It is an ever evolving and ‘dynamic’ place! Search engines, as it says in the name, ‘searches’ the web for websites with content similarly or exactly matching what you have typed in the search bar.
Most modern websites are built on something called ‘Content Management Systems’ which make updating websites, such as adding a new product or blog post much simpler. In the olden days of the web all websites would have been static (meaning that nothing changed unless the computer programmer changed the websites code).
When a search engine, such as Google or Bing, is crawling the internet to source these websites it will likely leave out the static websites, or even websites that don’t have frequently added content, such as blog posts or new products. The reason for this is because it considers them ‘dead’, essentially – it becomes a dead entity, with no life or nothing new to offer the user.
Thankfully, websites that are updated frequently provided search engines a mountain of fresh content for their search requests.
So, does this mean that if I update my website frequently, I will get to the top of Google?
Unfortunately, not. It can all be very confusing…so I will try and explain the best I can.
The more frequently you update your website with new blog posts, products, or new web pages, the more frequently a search engine will visit (or crawl) your website. When search engines visit your website more frequently, it means they have more ‘potential’ to rank higher on Google based on the content you provide on your website.